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JoAnn Paper Clover Campaign


Local 4-H Clubs Join with New York JOANN Fabrics Stores to Spread Love and Grow Local 4-H Programs with Paper Clover Campaign and Valentine’s Day Service Projects this February.

Ithaca, NY (January 9, 2018) New York State 4-H and JOANN Fabrics stores want to see more kids learning by doing, creating and making.  Thousands of local 4-H members, staff, volunteers and supporters will join with JOANN customers to ensure more kids get that chance through a new Paper Clover campaign to bring hands-on 4-H programs to New York.

The Paper Clover campaign will take place in 865 JOANN Fabrics stores nationwide during February 1-28. Supporters will have a chance to share their hearts and show their love for by purchasing $1 and $4 Paper Clovers to equip local Clubs with resources to reach more kids in need.

 During the month of love, local 4-H’ers will also partner with their local JOANN stores to hand-make and deliver custom Valentine’s Day cards to selected non-profit and charity organizations across the world.

Studies show that many students lose their natural love of learning somewhere between kindergarten and their senior year of high school. When more New York youth have access to local 4-H programming, they will participate in hands-on projects where they can design, create and make for themselves. These experiences are proven to rekindle a love of learning and produce a variety of benefits – from strengthening their creativity and imaginative thinking to improving their motor skills, coordination and self-esteem.

Proceeds from the Paper Clover campaign will directly support New York State 4-H programs.  Each Paper Clover will include instructions for a special Valentine’s Day craft idea that customers can create to share with someone special.  With the $4 Paper Clover, customers will also receive a coupon for $4 off their next purchase.

To learn more about the national partnership, visit www.4-h.org/JOANN or contact New York State 4-H at nys4h@cornell.edu.

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Earlier Event: January 12
National Youth Summit Series: Agri-Science
Later Event: February 16
National Youth Summit on Healthy Living